How Eric Lochtefeld Transformed His Coaching Business and Finally Became a Published Author Despite Running 23 Companies Simultaneously
What if you could increase your business revenue by 50% and multiply your prices by five times while working with fewer, more fulfilled clients?
That’s exactly what serial entrepreneur Eric Lochtefeld achieved when he partnered with Beverly Hills Publishing™ to bring his book to life.
From Skepticism to Seven Figures: The Unexpected Journey
When Eric Lochtefeld first heard about writing a book for his coaching business, he was skeptical. After building and selling over 30 companies (including one with a $135 million valuation), he believed his track record spoke for itself. Why would a successful entrepreneur need a book?
“I had a limiting belief lurking,” Eric admits. “Given my business success as an actual business owner, I didn’t feel I needed to write a book.”
But everything changed when he discovered a publishing approach that promised more than just a book launch. It promised business transformation.
The 50% Revenue Surge Nobody Saw Coming
While most publishers focus solely on getting your book to market, Beverly Hills Publishing™ took a radically different approach with Eric’s business. The results speak volumes:
Before Publishing:
- Scattered customer base with little consistency
- Lower price points limiting growth potential
- Trading time for money with too many clients
- No clear focus on ideal customers
After Publishing:
- Revenue increased by 50% in less than one quarter
- Prices increased 5X from the previous year
- Working with fewer, higher-quality clients
- Crystal clear avatar attracting VIP customers
“She managed to increase our revenue by 50%, and we’re not even through our first quarter of annual sales,” Eric reveals. “Our price point is five times what it was the year prior.”
The Secret: More Than Just Publishing
What made the difference? Beverly Hills Publishing™ didn’t just help Eric write a book. They revolutionized his entire business model by:
1. Identifying His Perfect Customer Avatar
Instead of serving everyone, Eric now focuses on high-value clients who are perfectly aligned with his expertise. This laser focus transformed everything from his marketing message to his service delivery.
2. Creating Premium Positioning
By elevating his authority through strategic book publishing, Eric positioned himself as the go-to expert for successful entrepreneurs seeking both business growth and personal joy.
3. Developing a Scalable System
The most remarkable part? Eric accomplished all of this while running 23 active companies during the pandemic, investing just one hour per week for less than 90 days.
The Entrepreneur's Dilemma: No Time to Write
“A lot of people, when I tell them I own and operate over 23 companies, their head starts spinning,” Eric explains. “We convince ourselves that we don’t have time, that we’ll write the book when we retire.”
But Beverly Hills Publishing™’s systematic approach proved that even the busiest CEOs can become published authors without sacrificing their business operations. Eric wrote his entire book during the pandemic while working twice as many hours to keep his companies thriving.
The Transformation Goes Beyond Numbers
Today, Eric isn’t just celebrating increased revenue. He’s fulfilling his mission at a higher level, serving clients who truly value his expertise, and building an empire focused on helping entrepreneurs “10X their joy” rather than just their revenue.
His infrastructure now includes:
- A retreat compound in Hawaii for CEO transformations
- A custom-designed yacht for exclusive business retreats
- Multiple books are in development to expand his thought leadership
- A growing community of successful entrepreneurs pursuing both profit and purpose
Why Traditional Publishing Fails Entrepreneurs
Eric’s journey highlights a critical truth: knowing how to write doesn’t mean knowing how to write a book that transforms your business.
“Assuming that you know how to write a book just because you know how to write is an incorrect assumption,” Eric emphasizes. “You need the structure to actually be a successful author.”
The Bottom Line for Busy CEOs
If a serial entrepreneur running 23 companies during a global pandemic can publish a book in under 90 days and increase revenue by 50%, what’s really stopping you?
The difference between Eric and entrepreneurs still waiting to write their book isn’t time, talent, or even motivation. It’s having the right publishing partner who understands that your book should fuel your business, not distract from it.
Your Success Story Starts Now
You don’t need to wait until retirement. You don’t need to sacrifice your business growth. And you definitely don’t need to figure it out alone.
Like Eric, you can transform your expertise into a published book that elevates your authority, attracts premium clients, and scales your revenue, all while working just one hour per week for less than 90 days.
Ready to Write Your Own Success Story?
The same system that helped Eric Lochtefeld increase revenue by 50% and prices by 5X is waiting for you. Don’t let another year pass wondering “what if.” Your book, your elevated business, and your ideal clients are just 90 days away.
Apply to become a Beverly Hills Publishing author today.
And discover how the right publishing partner can transform not just your book dreams, but your entire business trajectory.
Limited spots available.
Beverly Hills Publishing only partners with serious professionals who are committed to making a real impact in their field.
Start Your Author Application Now!
Don't wait for "someday." Don't let another year pass with your wisdom locked away.
