At Beverly Hills Publishing, we’ve seen firsthand how author online course creation can transform a writer’s career. Online courses offer a unique opportunity to share your expertise, connect with readers, and create an additional income stream.
This guide will walk you through the essential steps to develop your own author online course. From choosing your topic to selecting the right platform, we’ll cover everything you need to know to get started.
How to Choose Your Course Topic
Leverage Your Unique Expertise
Start by listing your areas of expertise. What topics do you know inside and out? What skills have you mastered that others want to learn? If you’ve written a bestselling mystery novel, you might consider teaching a course on plot development or character creation.
Gauge Market Interest
After you’ve identified potential topics, assess market demand. Use tools like Google Trends to search for product ideas by giving a few keywords. Look for gaps in the market where your expertise can fill a need.
Know Your Audience
Understanding your target audience is essential. Create a detailed profile of your ideal student. What are their goals, challenges, and preferences? This information will help you tailor your course content and marketing strategy.
For instance, if you target aspiring authors, they might look for guidance on getting published or building a writing routine. If your audience consists of established writers, they might show more interest in advanced techniques or marketing strategies.
Align with Your Brand
Your course should complement your existing work and strengthen your author brand. If you’ve written a book on personal finance, a course on budgeting or investing would naturally extend your brand.
The goal is to create a course that not only shares your knowledge but also enhances your reputation as an expert in your field. A carefully selected topic that aligns with your audience’s needs will set a strong foundation for your online course (and potentially boost your author platform).
Now that you’ve chosen your course topic, it’s time to structure your content effectively. Let’s explore how to organize your material for maximum impact and engagement.
How to Structure Your Course Content
Create a Compelling Introduction
Start your course with a powerful introduction. Set clear expectations. Explain what students will learn, how the course is structured, and what they’ll achieve. This helps students understand the value they’re getting and motivates them to continue.
Divide Content into Digestible Modules
Split your course into modules. Focus each module on a specific topic or skill. Research indicates that shorter, focused learning sessions lead to better retention. Try to create modules that students can complete in 20-30 minutes. For example, if you teach novel writing, you might include modules on character development, plot structure, and dialogue.
Incorporate Various Content Types
People learn differently, so use various content types. Mix video lectures with written materials, infographics, and audio content. Include practical exercises, quizzes, and assignments to reinforce learning.
Design a Clear Learning Path
Structure your course with a logical progression. Build each module on the previous one, creating a sense of achievement as students advance. Use clear titles and descriptions for each section to help students navigate the course easily. Consider adding progress bars or completion certificates (these can serve as powerful motivators for learners).
Encourage Active Participation
Engage your students through interactive elements. Include discussion forums, live Q&A sessions, or peer review assignments. These activities not only enhance learning but also foster a sense of community among participants.
Now that you’ve structured your course content effectively, it’s time to consider the technical aspects of delivering your course. The next chapter will guide you through choosing the right platform and technology for your author online course.
Selecting Your Course Platform
Evaluate Platform Features and Pricing
When you choose a course platform, look beyond flashy marketing. Focus on features that align with your specific needs. Teachable offers robust marketing tools and integrations. Thinkific excels in customization options. Udemy provides access to a large existing user base but gives you less control over pricing and promotions.
Pricing structures vary widely. Consider your budget and expected course volume when you make your choice.
Assess Tech Requirements and Support
Don’t overlook the technical aspects. Evaluate your comfort level with technology and the amount of support you’ll need. Some platforms, like Kajabi, offer alternatives with free trials and free plans, ranging from 0% transaction fees up to 10%.
For content creation, invest in a good quality microphone and webcam. The Blue Yeti microphone and Logitech C920 webcam are popular choices among course creators for their balance of quality and affordability.
Consider Integration and Scalability
Think about how your course will fit into your existing author platform. Can the course platform integrate with your website and email marketing tools? Platforms like Teachable and Thinkific offer WordPress plugins for seamless integration.
Consider your long-term goals. If you plan to create multiple courses or scale up to a full-fledged online school, choose a platform that can grow with you. Thinkific and Teachable both offer tiered plans that accommodate growth.
The best platform for you depends on your specific needs, technical skills, and long-term goals. Take advantage of free trials to test different options before you commit. If you feel overwhelmed, reach out to Beverly Hills Publishing™. We help you navigate these decisions and create a course that enhances your author brand and reaches your target audience effectively.
Final Thoughts
Author online course creation empowers writers to expand their reach and share expertise beyond books. This process allows you to diversify income streams, establish authority, and connect deeply with your audience. Online courses provide a unique platform to engage readers, fostering a community of dedicated learners and potential long-term fans.
The journey of creating an online course may seem challenging, but the rewards outweigh the effort. Your unique perspective and expertise are valuable assets that can benefit others. Sharing your knowledge through an online course helps aspiring writers or professionals in your field while strengthening your author brand.
As you start this exciting venture, seek support and guidance. At Beverly Hills Publishing, we help authors transform their expertise into impactful online courses. Our team can assist you in navigating course creation complexities (ensuring your content aligns with your brand and resonates with your target audience).
